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Raise the bar with our new On the Rise Volume Liftscara. The super pigmented formula grabs and wraps your lashes in a matte black color for fast volume in just a few moves. The Mascara has an innovative applicator feature, with a half hourglass form half-way around the brush head to provide dramatic, intense volume and serious lift. WHAT IT IS: A new volumizing mascara with lift ability. WHAT IT DOES: Wraps your lashes in a matte black color for quick lift and volume in just a few moves.
WHY WE LOVE IT: The mascara creates dramatically curved effect for the lashes thanks to the smart design, creating the appearance of bigger eyes and thicker lashes. One more thing: Fits all lash types.
USE: Use the hourglass-shaped side to separate and lift lashes. Then use the rounded side to build volume. Repeat for dramatic, voluminous lashes.
BEST FOR: Beginners. All lengths. All eye shapes.